Screenshot style breakdown
Sampled from 6 of Pastel's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F47C34 accent
#111111 text
- #3Copy Hex Values # Copy RGB Values 2 Copy Float Values Vd
- #4Cancel Import Accept ba
Captions read from the screenshots (OCR, may contain small errors): 2 headlines, 8 words on average (longest 12).
Screenshots
iPad screenshots
Icon palette
About this app
Capture and collect color palettes with Pastel! Pastel is an app for amateur developers & artists (like us!) that lets you build up a library of color palettes to use in your projects. With drag & drop on iPad, drag colors out into other apps that support dropped colors, like Pages and Keynote, or many third-party apps from your favorite developers, so you can use your Pastel library as your master color collection across apps. Seamlessly sync your library across devices with iCloud. Analyze photos from the photo library or from Files to determine their dominant colors — choosing specific colors manually if you wish — and save their color palettes to Pastel. Includes a variety of color pickers, like wheel, RGB sliders, and crayons, or pick named colors from your color library that you curate yourself. On iPad, drag and drop from the sidebar to any palette. Copy a variety of develo…
App details
What you can learn from Pastel
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Pastel's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pastel runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F47C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Developer Tools apps approach the same problem? Browse more Developer Tools apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.