Sampled from 6 of AJC News's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#745C44 accent
#111111 text
Reading the caption text from the screenshots in your browser…
The Atlanta Journal-Constitution is home to the South’s essential stories. We cover the news you need to know and the stories that surprise and delight, with a perspective you won’t find anywhere else. It’s the Substance and Soul of the South. Download, subscribe and take all of the AJC with you, wherever you go. NEWS FOR ATLANTA, GEORGIA AND THE SOUTH Read distinctive reporting that follows the facts and cuts through the clutter. Get insights and perspective from Politically Georgia, the state’s best political team. Know who and what’s driving Georgia’s economy with the AJC’s business reporting. Follow the AJC’s investigations that hold officials and institutions accountable. Tap into UATL, a source for Black culture and community in Atlanta. SPORTS FOR FANS AND SUPERFANS Get on-the-field reporting about Georgia’s pro and college teams. Cheer on your teams with ou…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are AJC News's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AJC News runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #745C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.