Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of WeChat's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#54D474 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
WeChat is more than a messaging and social media app – it is a lifestyle for one billion users across the world. Chat and make calls with friends, read news and use local services in Official Accounts and Mini Programs, play games with friends, enjoy mobile payment features with Weixin Pay, and much more. Why do one billion people use WeChat? • MORE WAYS TO CHAT: Message friends using text, photo, voice, video, location sharing, and more. Create group chats with up to 500 members. • VOICE & VIDEO CALLS: High-quality voice and video calls to anywhere in the world. Make group video calls with up to 15 people. • REAL-TIME LOCATION: Not good at explaining directions? Share your real-time location with the tap of a button. • MOMENTS: Never forget your favorite moments. Post photos, videos, and more to share with friends on your personal Moments stream. • STICKER GALLERY: Browse thousands of…
App details
What you can learn from WeChat
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are WeChat's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: WeChat runs a light set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #54D474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.