Sampled from 5 of 中国联通's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E4343C accent
#111111 text
Reading the caption text from the screenshots in your browser…
中国联通APP13.0重磅升级!手机闪送全新上线,让美好更近一步。 中国联通APP集查询交费、业务办理、手机闪送、宽带智能家居、靓号套餐、影音生活权益等多领域、全方位服务于一身,致力于为用户提供更优质的使用体验,创造更便捷、更个性化的美好智慧生活。 (手机闪送功能各省陆续开放中) 【爆款新机:超值好价,极速闪送】 •极速闪送:APP下单,门店极速配送或到店自提,爆款新机不用等。 •购机直降:购机券包、厅内直降,优惠享不停。 •合约购机:官方正品,1对1服务,快速响应。 【智能提醒:流量消耗快、账户异常】 •流量提醒:消耗快、余量低、达量限速,立即提醒。 •账户提醒:停机、挂失等账户异常问题,一键直达处理页面。 【宽带续约:更省时,更高效】 •续费续约:不出门,不排队,一键搞定,高效办理。 •升级千兆:超高速网络,全屋覆盖,WiFi无死角。 【套餐精准匹配:越用越划算】 •用得舒心:拒绝流量告急,套餐一步到位,任你随心选。 •用得实惠:智能精准匹配,适合你的才能越用越划算。 【套餐共享:一人交费全家用】 •更省钱:语音、流量、…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are 中国联通's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 中国联通 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4343C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.