Sampled from 3 of US Dept. of Justice NSOPW App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#DC343C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 8.7 words on average (longest 15).
This is the official U.S. Department of Justice national sex offender search app. This app is funded through a grant from the Office of Sex Offender Sentencing, Monitoring, Apprehending, Registering and Tracking (“SMART”), Office of Justice Programs, U.S. Department of Justice. SMART is responsible for The Dru Sjodin National Sex Offender Public Website (NSOPW), a public safety resource that provides the public with free access to sex offender data nationwide. This application is designed to provide additional access to NSOPW. This app provides users with information about registered sex offenders that have residential, employment, or school addresses that are within a close proximity of the mobile device running the app. Searches can be conducted nationally using a ¼ mile, ½ mile, or 1 mile radius or by offender name. The initial search will be performed based upon the location of…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are US Dept. of Justice NSOPW App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: US Dept. of Justice NSOPW App runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC343C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.