Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Daily Express's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECF4 bg
#CFCFD6
#FC041C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Get the latest news from the Daily Express straight to your iPhone and iPad with the official Express iOS app. Quick, free and easy to access the Express app brings the latest UK and world news 24/7 straight to your fingertips. You'll be able to keep up-to-date with the latest sport, celebrity news, tech, politics, travel, finance, videos and pictures wherever you are in the world - even when you're offline. Download this free app today and you'll never be out of touch! FEATURES Streamlined design making articles easier to read and faster to load Enhanced navigation to find the sections you want to read most More than 40 sections offering over 400 original stories published every day Galleries full of thousands of new pictures every day Updated video player for fast playback Share articles and photos via Facebook, Twitter, Google+ and WhatsApp Offline Mode allows you to pre-load artic…
App details
What you can learn from Daily Express
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Daily Express's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Daily Express runs a light set with one background colour (#ECECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC041C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.