Sampled from 6 of NJ Lottery's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0CCC0C bg
#0AB30A
#FCDC0C accent
#111111 text
Get the latest New Jersey lottery results within minutes of the draws taking place. This easy-to-use app includes the following lotteries: - Pick 6 (including Double Play) - Powerball (including Double Play) - Mega Millions - Millionaire for Life - Jersey Cash 5 - Pick 4 - Pick 3 - Cash Pop Pick 6, Powerball, Mega Millions, Millionaire for Life, Jersey Cash 5, Pick 4, Pick 3 and Cash Pop also include a full breakdown displaying the number of winners and amount paid out for each prize level. The following features are also included: Ticket Checker ---------------------------- Enter and save your chosen numbers to see if you have won or to see how often they have come up in the past. You can also label your tickets – great if you play multiple lines or if you run a syndicate. The ticket checker also highlights prizes won on each ticket as well as calculating the total for each lotte…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are NJ Lottery's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NJ Lottery runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0CCC0C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCDC0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.