Sampled from 4 of Diário do Nordeste's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#049C94 accent
#111111 text
Através do aplicativo mobile do Diário do Nordeste, você terá acesso a todo o conteúdo do melhor e maior jornal do Estado de um jeito direto, claro e simples. Em um novo formato e com novas ideias, os assuntos mais relevantes referentes ao nosso povo do Ceará estão disponíveis e com rápido carregamento e performance. Você poderá ainda filtrar os assuntos do Diário do Nordeste por editorias (Metro, Política, Jogada, Negócios, Verso, Segurança, Região, País, Mundo e Opinião). Todo o conteúdo sobre o povo do Ceará presente no portal de notícias do Diário do Nordeste está nesta versão do aplicativo.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Diário do Nordeste's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Diário do Nordeste runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #049C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.