Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Rocket Mortgage's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DC3444 bg
#E0505E
#FC9CAC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Your home loan journey simplified. Take control of your mortgage with the Rocket Mortgage® App. From applying for a loan to managing your payments, this app is your trusted companion for a seamless and stress-free mortgage experience. Whether you’re buying your first home, refinancing, or managing an existing loan, Rocket Mortgage makes it easy to stay on top of every step. Apply for a mortgage with confidence • Start your home loan application anytime, anywhere. • Get personalized loan options tailored to your financial goals. • Easily upload documents and track your application progress in real time. Manage your mortgage effortlessly • View your loan details, including balance, interest rate, and payment schedule, all in one place. • Make payments quickly and securely. • Stay informed with push notifications for payment reminders, escrow updates, and more. Tools to empower your fin…
App details
What you can learn from Rocket Mortgage
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Rocket Mortgage's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Rocket Mortgage runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #DC3444) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC9CAC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.