Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of NZ Herald News's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#344C6C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The NZ Herald has been New Zealand’s newsroom for more than 160 years. Our new app is built from the ground up, with you at the centre. Stay informed with the latest breaking news, in-depth analysis and investigations, sports, entertainment and lifestyle content from The New Zealand Herald, The Listener, Viva and our regional titles – all in one place. MAKE THE NEWS YOUR OWN My Herald lets you build your own feed by topic, author, and saved stories - fully editable and re-orderable at any time. Pin your favourite sections with a customisable bottom navigation bar. Whether that's national or your local news, puzzles, or property - you choose what's front and centre. LIVE AND ON-DEMAND NEWS VIDEO Watch Ryan Bridge TODAY and Herald NOW Business with Garth Bray live, or on-demand when it suits you. Picture-in-Picture on iPhone means you stay across the news while you multitask. A…
App details
What you can learn from NZ Herald News
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are NZ Herald News's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NZ Herald News runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #344C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.