Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of 知乎's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040C1C bg
#272E3B
#1C84FC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
有问题，就会有答案。 在知乎，和更多认真思考、真诚分享的人一起，发现更大的世界。 • 发现答案 越复杂的问题，越值得被认真回答。这里汇集了源于真实经历、专业背景和长期观察的回答。 • 参与讨论 在知乎，热点不止一种声音。你可以看到更丰富、更理性、更多元的视角，也可以留下自己的判断。 • 获得经验 从职场进阶、考研留学，到数码评测、家居装修，进入AI时代，无数过来人的经验和真诚分享更为可贵。 • 遇见同好 好问题惺惺相惜。在知乎，你总能找到同样爱思考、气场对的人，建立更同频的链接。 • AI 看山 AI 正在悄然融入社区——搜索、阅读、追问、创作，「AI看山」都在你身边，总结长文、提炼重点、拓展边界，也为创作激发灵感，越来越懂你。 如有任何问题或建议，可发送邮件至 app@zhihu.com，知乎的工程师不会漏掉任何一条反馈哦 ~
App details
What you can learn from 知乎
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are 知乎's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 知乎 runs a dark set with one background colour (#040C1C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C84FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.