Sampled from 6 of Viator Tours & Attractions's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04846C bg
#279580
#FCD444 accent
#FFFFFF text
Thanks to industry-leading flexibility and last-minute availability, it's never too late to make any day extraordinary. And with our mobile app putting world-class travel experiences in the palm of your hand, your dream trip is just a few taps away. Whether you need inspiration for things to do on your trip or want to access your tickets on the go, the app has you covered. Here’s how: Book and manage your trip on the go: • Browse our amazing selection of tours and activities before and during your trip • Easily access tickets offline • Modify, edit, or cancel your bookings from wherever you are • Get same-day notifications about your activity with directions to your departure and pickup points • Free cancellation up to 24 hours in advance Easy trip planning: • Read millions of reviews from Tripadvisor and our Viator travel communities • Contact tour guides directly for easy communica…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Viator Tours & Attractions's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Viator Tours & Attractions runs a dark set where the background shifts from screenshot to screenshot (first shot #04846C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCD444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.