Sampled from 4 of Purolator's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#04147C accent
#111111 text
Get estimates, schedule pickups, create and track your shipments. Whether you’re at the office, or on-the-go, Purolator can help you stay connected to your business. That’s why we have the Purolator mobile app, designed to keep up with your busy schedule. Purolator’s mobile app gives you increased visibility and control of your shipments. With the app, you can easily create, manage and track your shipments from any mobile device anywhere, and anytime. Purolator’s Mobile App features: NEW! Create a Shipment Easily create a Credit Card or account-based shipment right from your mobile device and ship to anywhere in Canada. You can print the shipping label at home, work or from one of our 140+ shipping centres. Don’t have access to a printer? We’ll scan your shipment’s QR code when you visit one of our shipping centres. Shipment Tracking Check the latest status of your shipment while …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Purolator's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Purolator runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04147C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.