Sampled from 6 of Amex France's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#046CCC bg
#2780D3
#24445C accent
#FFFFFF text
L’application officielle American Express pour iPhone vous permet d’accéder à votre compte, quand vous le souhaitez et où que vous soyez. Suivez vos dépenses, consultez votre solde, découvrez vos offres personnalisées, et contactez nos conseillers clientèles du service Chat 24h/24 et 7j/7 en cas de besoin. Profitez également des nombreuses fonctionnalités disponibles dans l’App Amex. La connexion Touch ID ou Face ID vous permet un accès rapide et sécurisé. Grâce à la rapidité, la sécurité et la convivialité de l’application mobile Amex, gardez votre compte à portée de main. GÉREZ VOTRE COMPTE EN TOUTE SIMPLICITÉ ET EN TOUTE SÉCURITÉ • Vous venez de recevoir votre Carte American Express® ? Profitez d’une expérience améliorée afin de vous permettre d’activer votre nouvelle Carte et de créer votre Espace Client en ligne. • Vous pouvez consulter, modifier ou débloquer le code confidentiel (…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Amex France's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amex France runs a dark set with one background colour (#046CCC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #24445C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.