Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Xero Accounting for business's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040C54 bg
#272E6B
#1C64D4 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
With Xero Accounting, keep track of cash flow, view income, manage expenses, and create invoices - or ask JAX, your AI finance partner, right from your phone. The Xero Accounting app is a business tracking app, ideal for small business owners, managers and landlords. The app acts as a companion to your Xero account, helping you stay productive and keep an eye on your business’ financial health, when and where it suits you. Managing your business finances, invoices, cash flow, income and expenses, has never been so easy. ~ Features: MANAGE INVOICING ON THE GO • Raise & send quotes for faster client approval & get started on the job sooner • Reduce the time it takes to get paid by raising & sending invoices from your device as soon as the job is completed • Send invoices directly to clients via email, text message or other apps • Easily keep track of unpaid invoices, to see who owes yo…
App details
What you can learn from Xero Accounting for business
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are Xero Accounting for business's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Xero Accounting for business runs a dark set with one background colour (#040C54) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C64D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.