Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of ITVX's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C1C2C bg
#2E3B49
#0C5474 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Stream live TV, new shows every week, hundreds of films and boxsets and loads of live events. All of ITV and so much more of your favourite telly – only on ITVX. It's the stuff you love to watch and it's all free. There's no place like ITV. Terms of Use (EULA): https://www.itv.com/terms/articles/itvxtermsofuse
App details
What you can learn from ITVX
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are ITVX's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ITVX runs a dark set with one background colour (#0C1C2C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C5474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.