Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Snapchat's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFC04 bg
#DDDD03
#AC745C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Snapchat is a fast and fun way to share the moment with your friends and family SNAP • Snapchat opens right to the Camera — just tap to take a photo, or press and hold for video. • Express yourself with Lenses, Filters, Bitmoji and more! • Try out new Lenses daily created by the Snapchat community! CHAT • Stay in touch with friends through live messaging, or share your day with Group Stories. • Video Chat with up to 16 friends at once — you can even use Lenses and Filters when chatting! • Express yourself with Friendmojis — exclusive Bitmoji made just for you and a friend. STORIES • Watch friends' Stories to see their day unfold. • See Stories from the Snapchat community that are based on your interests. • Discover breaking news and exclusive Original Shows. SPOTLIGHT • Spotlight showcases the best of Snapchat! • Submit your own Snaps or sit back, relax, and watch. • Pick your fa…
App details
What you can learn from Snapchat
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Snapchat's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Snapchat runs a light set with one background colour (#FCFC04) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC745C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.