Screenshot style breakdown
Sampled from 6 of Western Union Money Transfer's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCDC04 bg
#DDC103
#CC845C accent
#111111 text
Screenshots
Icon palette
About this app
Send money from the UK, France, Germany, Italy, Austria or Ireland Track money transfers, review exchange rates, and find agent locations near you - all on the go with the Western Union® money transfer app. ----- WE MOVE MONEY TO MORE THAN 200 COUNTRIES AND TERRITORIES ----- Your friends and family can receive the funds directly to their bank account, mobile wallet**, or cash pick up in minutes*** at one of our trusted agent locations. Choose from currencies such as Indian Rupees, Philippine Pesos, US Dollars, and many more. EASILY VIEW EXCHANGE RATES • View the latest international exchange rates instantly using the widget on our mobile money transfer app. Compare exchange rates for different currencies in real-time before you send money with the Western Union® app. SET PREFERRED EXCHANGE RATE ALERTS • Choose your preferred exchange rate and get notified instantly when it’s a…
App details
What you can learn from Western Union Money Transfer
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Western Union Money Transfer's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Western Union Money Transfer runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCDC04) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #CC845C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.