Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of my Sun Life (Canada)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#345C74 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Your benefits, insurance and savings – right at your fingertips. Designed for Clients. Powered by Sun Life. The my Sun Life mobile app is your all-in-one digital hub to manage your benefits, insurance, and investments with ease—anytime, anywhere. Whether you’re tracking your group retirement savings, submitting health claims, or checking your investment performance, the app puts you in control of your financial and personal well-being. Take care of your health, on the go. Whether you have personal insurance or workplace benefits, the app makes it easy to manage your health coverage. * • Access health services* and products. • Submit medical and dental claims for faster repayments. ** • Get real-time updates on your claim statuses with notifications. • Snap photos of receipts and documents for quick uploads. • Review your coverage and access your digital benefit card. • Track your Healt…
App details
What you can learn from my Sun Life (Canada)
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are my Sun Life (Canada)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: my Sun Life (Canada) runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #345C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.