Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Splitwise's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#54545C bg
#6B6B72
#1CC49C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Splitwise is the easiest way to share expenses with friends and family and stop stressing about “who owes who”. Millions of people around the world use Splitwise to organize group bills for households, trips, and more. Our mission is to reduce the stress and awkwardness that money places on our most important relationships. Splitwise is great for: - Roommates splitting rent and apartment bills - Group trips around the world - Splitting a vacation house for skiing or at the beach - Weddings and bachelor/bachelorette parties - Couples sharing relationship costs - Friends and co-workers who go out to lunch or dinner together frequently - Loans and IOUS between friends - And so much more Splitwise is simple to use: - Create groups or private friendships for any splitting situation - Add expenses, IOUs, or informal debts in any currency, with support for offline entry - Expenses are bac…
App details
What you can learn from Splitwise
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Splitwise's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Splitwise runs a dark set where the background shifts from screenshot to screenshot (first shot #54545C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1CC49C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.