Sampled from 5 of ICA – recept och erbjudanden's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4F4 bg
#DDD6D6
#E4040C accent
#111111 text
OM APPEN ICA Förenkla din matvardag Varje vecka får du tips på goda recept, aktuella erbjudanden och annan härlig matinspiration. Du kan smidigt skapa inköpslistor, se tillgängligt belopp och, om du vill, betala direkt med appen. Personliga erbjudanden varje vecka Se vilka stammispriser, personliga erbjudanden och andra schyssta rabatter du kan ta del av just nu. Om du sparar dina favoritbutiker får du smidig tillgång till butikens aktuella erbjudanden, öppettider och annan butiksinformation. Smarta inköpslistor Lägg till hela recept, utvalda ingredienser eller erbjudanden till din inköpslista. Dela listan med ditt hushåll och sortera den efter din ICA-butik. Om du självscannar kan du dessutom i de flesta butiker se din inköpslista direkt i scanninghandtaget. Recept för vardag och fest Sök bland tusentals recept, bläddra bland utvalda kategorier och spara recept du gillar. Du kan…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are ICA – recept och erbjudanden's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ICA – recept och erbjudanden runs a light set with one background colour (#FCF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4040C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.