Screenshot style breakdown
Sampled from 6 of NewsBlur's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#6CCCF4 bg
#5FB3D6
#7C9C64 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
NewsBlur is a personal news reader bringing people together to talk about the world. A new sound of an old instrument. NewsBlur is popular for a reason. While also being the oldest surviving RSS news reader, it is used by many news organizations, popular blogs, editors, and individual readers to keep up with the world. Let's talk about major features: * Read an unlimited number of RSS subscriptions * Offline support for stories and images * Full text extracts the whole story and is sticky per-feed * Gestures and long presses for feeds and stories * Share and comment on the news with friends * Meet new people who share the same interests * Autoscrolling of text for hands-free reading * Collapsible folders * Saved stories with tagging * Mark stories as unread * Read by oldest/newest first * Filter by unread/all stories * Search for stories by feed or folder * Send to Facebook/Twitter/I…
App details
What you can learn from NewsBlur
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are NewsBlur's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NewsBlur runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #6CCCF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C9C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.