Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of NHL's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#4CCC9C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Dive into the action with the NHL App, now featuring Apple’s Liquid Glass design across the navigation bar and header buttons for a sleek, fluid experience. – New! One-Stop Player Pages: Get everything you want about a player all in one place! Current & Career Stats, EDGE Advanced Stats, content, bio, awards & vitals… plus brand new player-centric features like Last Game/Next Game and By the Numbers, with more new goodies rolling out all season long. – New! GameZone: Your home for free-to-play hockey games has been redesigned with all-new Challenges, Quests, Leaderboards, Rewards & Prizes. More ways to play and more ways to win! – New! Media Tab has expanded content to watch and listen to, including the latest NHL Podcasts, NHL YouTube exclusives, Player Stories and great video features to bite or binge on. – Expanded How to Watch: There are more ways than ever to watch a game…
App details
What you can learn from NHL
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are NHL's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NHL runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4CCC9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.