Sampled from 6 of International SOS Assistance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C4494 accent
#111111 text
Stay Safe, Informed and Prepared—Wherever You Travel Make the most of your International SOS subscription with the enhanced Assistance App. Whether you're planning a trip or navigating an emergency abroad, the app provides everything you need to travel confidently and stay protected. Before You Go Personalized Pre-Trip Checklists: Tailored to your destination and travel profile. Trusted Medical & Security Advice: From our global network of experts. Vaccination & Health Info: Understand what’s required before departure and what to expect on arrival. Visa & Travel Requirements: Find entry rules, visa needs, and travel documentation based on your passport and trip details. While You Travel 24/7 Expert Support: Instantly connect with our team of 12,000 health, security, and logistics professionals—anytime, anywhere. Crisis Guidance: Know what to do in emergencies, from natural disaste…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are International SOS Assistance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: International SOS Assistance runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C4494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.