Sampled from 5 of TELUS TV+'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#447414 accent
#111111 text
Reading the caption text from the screenshots in your browser…
With the TELUS TV+ app, watch live and On Demand shows and movies on your iPhone or iPad Enjoy all HD channels included in your subscription Access a huge library of On Demand shows, movies and documentaries Start watching a movie on your mobile or tablet and pick up where you left off on your TV or laptop Set and manage your recordings Save favourites, watch trailers and view ratings To learn more, visit telus.com/telustvplusapp Restrictions: TELUS TV+ app is available for download on iOS 15 and above Subscriptions to Optik TV/Pik TV/Stream+ and live channels are required My TELUS or Koodo account username and password required to log in Only available for use in Canada Some channels are only available to watch when connected to your TELUS home internet Data charges may apply when streaming over a mobile network The TELUS TV+ app requires Location Services ON to determine program pla…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are TELUS TV+'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TELUS TV+ runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #447414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.