Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Wowcher: Online Shopping App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCA4D4 bg
#DD90BA
#EC048C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Wowcher is the UK & Ireland's go-to shopping and voucher app for great-value deals - helping you save up to 80% on the things you buy, do and enjoy. Whether you're after something specific or just browsing for a treat, there's always a fresh deal to discover. New offers land every day, the best ones don't hang around, and checkout takes seconds - so you can spot a spa day, a dinner out, a weekend away or a home upgrade, grab it in a couple of taps, and enjoy it whenever you're ready. Join millions of customers who use Wowcher to save money, dining, travel, beauty, entertainment and more. From home and garden, electronics and fashion to pets, personalised gifts, home shopping, days out and mystery holidays, there's a deal for just about everything you can think of. Don't believe us? Have a scroll. You'll find thousands of discounts and limited-time offers from trusted brands and busi…
App details
What you can learn from Wowcher: Online Shopping App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Wowcher: Online Shopping App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Wowcher: Online Shopping App runs a light set with one background colour (#FCA4D4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC048C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.