Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of HP's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#445CF4 bg
#5E72F5
#445484 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The go-to app for your HP devices. Set up your new printer, personalize your experience, print, scan, and contact support—all in one place. Formerly HP Smart, the new HP app[1] offers you more ways to get more from your HP devices. Easy Setup, Wherever You Are New device? No problem. Get up and running fast with a guided setup that does the heavy lifting for you. Once you are ready to go, you can manage your HP printer and computer and stay on top of the essentials, like checking your ink levels. Make the Most of Your Device Stay informed with top recommendations. Plus, you can adjust your device settings and discover HP products that match your needs—it is all about making your tech work just the way you like it. Print and Scan, On Your Time Print a school form from the kitchen or a last-minute birthday card. Even, scan receipts in seconds and send it straight to your email…
App details
What you can learn from HP
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are HP's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: HP runs a dark set with one background colour (#445CF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #445484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.