Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Woolworths (Pty) Ltd's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#C45444 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The Woolworths app is an all-in-one online shopping and money app for your iPhone or iPad in South Africa. Buy groceries online, order fresh food and ready-made meals, shop fashion and essentials, and manage your money, payments and rewards in one easy app. What is the Woolworths app? • The Woolworths app is a shopping and money app that lets you: • Buy groceries online and get delivery to your door • Order ready-made meals and fresh food fast • Shop clothing, beauty, homeware and essentials • Manage payments, credit and rewards in one place Perfect for everyday use on your iPhone or iPad • Use the Woolies app when you want to: • Buy groceries online without the queues • Get same-day grocery delivery or food delivery • Shop ready-made meals with no prep • Buy premium fresh produce and essentials • Earn rewards and manage your money easily Online shopping and grocery delivery made sim…
App details
What you can learn from Woolworths (Pty) Ltd
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are Woolworths (Pty) Ltd's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Woolworths (Pty) Ltd runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #C45444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.