Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of My Vodafone Australia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC0404 bg
#EE2727
#BC4444 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Stay on top of your plan or prepaid service with My Vodafone. View and pay bills, recharge your prepaid service, check your usage and update your account settings. Choose from multiple payment options on eligible purchases such as credit/debit card, voucher, PayPal, Apple Pay, Google Pay and Alipay. Check your usage See how much of your included data and international call minutes you have left. Manage your plan Pay your bill, change plans, manage direct debit, or view recent bills. You can also purchase add-ons. Manage your prepaid service Recharge your prepaid service and view your recharge history. Manage your nbn™ service Pay your bill, manage direct debit, or view recent bills. You can also check your installation appointment, activation date or track delivery of your modem. The features of the app are subject to change. The app is free but download charges apply for downloa…
App details
What you can learn from My Vodafone Australia
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are My Vodafone Australia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Vodafone Australia runs a dark set with one background colour (#EC0404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC4444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.