Sampled from 6 of ING Nederland's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#44041C bg
#5E273B
#8CD4FC accent
#FFFFFF text
Met de ING App heb je jouw bank altijd bij je. Even je saldo checken, geld op je spaarrekening zetten of een rekening betalen: de app kan het. Voor particuliere en zakelijke rekeningen. Dit kun jij met de app • Je bevestigt opdrachten met je mobiel. • Supersimpel overmaken en overschrijvingen bekijken, voor binnen- én buitenlandse rekeningen. * Spaaropdrachten inplannen • Iets voorgeschoten? Maak ’n betaalverzoekje, dan heb je zo je geld terug. • Als je wil, kijk je 35 dagen vooruit: je ziet toekomstige af- en bijschrijvingen. • De app heeft een eigen daglimiet die je in kunt stellen. • Alles zit erin: betalen, sparen, lenen, beleggen, creditcard en zélfs je ING-verzekeringen. • Wil je iets regelen? Van je pas blokkeren tot adres wijzigen. Dat doe je direct vanuit de app. • Heb je nog geen ING-rekening? Open dan een rekening mét de app. Zijn je gegevens veilig in de app? Zeker, je…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are ING Nederland's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ING Nederland runs a dark set where the background shifts from screenshot to screenshot (first shot #44041C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8CD4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.