Sampled from 6 of The Economic Times's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC1C3C bg
#EE3B57
#E46C84 accent
#FFFFFF text
Download the Economic Times App now for the latest business news updates, live news updates, and many more. The Economic Times App provides access to the Live News Updates, Latest Market & Business News, India News, Sensex - BSE India, Nifty- NSE India news anytime and from anywhere. Get the Economic Times app for the latest Business News on the go and make informed decisions. Download the Economic Times app and stay updated with unrivaled coverage of Business, Sensex - BSE India, Nifty- NSE India, Business News, and Economy News as they happen. Live TV - Offline Reading - Swipe for Next Economic Times App Features ET app lets you get the latest and popular: - Business News & Finance News - Sensex - BSE India Updates - Nifty- NSE India news as it happens Offers a full range of News categories: - Top Stories of India and abroad, News by Industry - Technology News, Business News, F…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are The Economic Times's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Economic Times runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #EC1C3C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E46C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.