Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Capital One UK's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C2444 bg
#3B425E
#FCAC7C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Quick, handy, safe and packed with brilliant features that can help with managing your finances. INTRODUCING… THE CAPITAL ONE APP This isn’t just another credit card app. But then, we would say that. Right? So it’s a good job all the customers dropping 5 star reviews on here seem to agree. (About 4 out of 5 reviews hit top marks.) WHY SO MANY FIVE STAR REVIEWS? We listen to you (as in all 2 million of our app-using customers). And then make features based on what you need. The kind of things that let you stop wasting time filling in forms or rolling your eyes while waiting on phone lines. Take a look at a few of the things you can do in the app: • Set up and change your Direct Debits • Sign in with Face or Touch ID or a passcode • Temporarily block a card or report it lost or stolen • Make payments and find out when your next payment is due • Update your contact details • View PI…
App details
What you can learn from Capital One UK
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Capital One UK's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Capital One UK runs a dark set with one background colour (#1C2444) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCAC7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.