Sampled from 5 of Traffic Cam+'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#749CFC bg
#6689DD
#746444 accent
#111111 text
Most comprehensive traffic camera app contains up to 55,000 cameras around the world. Check the road traffic and weather condition with this app, before you start your journey. You can now plan your driving route and time your travel according to the real-time road traffic condition. It helps you to avoid the roads with heavy traffic flow or traffic jam. This app also allows you to inform your friends the latest traffic condition or share it via the Facebook, Twitter, Evernote and Dropbox etc. Full version allows unlimited number of camera views on the device screen, contains social media share features, and no ads. Features: ◉ Access up to 55,000 traffic cameras around the world ◉ Dynamic display of traffic cameras on device screen ◉ Easy browsing and management of traffic camera ◉ Flip through the camera views by swiping on the screen ◉ Tap on the traffic image to zoom into fu…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Traffic Cam+'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Traffic Cam+ runs a light set with one background colour (#749CFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #746444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.