Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of BBC Wildlife Magazine's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCECD4 bg
#C1CFBA
#54AC34 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
BBC Wildlife Magazine offers a window to the natural world, showcasing the wonder and beauty of wildlife through informative features and stunning photography. Packed full of breathtaking images and insightful features on a broad range of animals and habitats from the UK and overseas, this magazine is all backed up with practical advice, expert tips and ideas for great days out that will help you to understand, experience and enjoy nature more. Subscriptions and Single Issues Customers can buy single issues and subscriptions using In App Purchase Subscriptions are available on monthly or annual terms. • Your subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current subscription period • You will be charged for renewal within 24 hours prior to the end of the current period, for the same duration and at the current subscripti…
App details
What you can learn from BBC Wildlife Magazine
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are BBC Wildlife Magazine's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BBC Wildlife Magazine runs a light set with one background colour (#DCECD4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #54AC34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.