Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of The CW's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC4404 bg
#FC5E27
#9C2C04 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Stream all the latest episodes from The CW, plus movies, sports, and full series! Keep up with new episodes of All American and Sullivan’s Crossing, stream hit series like Wild Cards, Drop Dead Diva, Law & Order Toronto and Marvel’s Runaways, or find your new favorite film in our fast-growing movie collection. And we’ve got sports! Stream NASCAR O'Reilly Auto Parts Series races live and catch up on the latest action from the PAC-12 football and WWE NXT. Features Include: LATEST EPISODES: Watch new episodes of primetime shows the day after broadcast. FULL SERIES: Binge CW favorites like 90210, Beauty and the Beast and The Carrie Diaries, or discover new obsessions like Drop Dead Diva, Lost Girl, Bates Motel and Marvel’s Runaways. MOVIES: New films are being added all the time. CW SPORTS: All NASCAR O'Reilly Auto Parts Series practice and qualifying races are live and on demand, plus …
App details
What you can learn from The CW
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are The CW's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The CW runs a dark set with one background colour (#FC4404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C2C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.