Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of 网易LOFTER's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCF4FC bg
#C1D6DD
#0C444C accent
#111111 text
Screenshots
Icon palette
About this app
LOFTER，是网易旗下的泛兴趣社区，被很多小伙伴亲切称呼为“老福特”。 老福特拥有游戏、二次元、摄影、影视、娱乐、绘画、旅行、设计、文学、时尚、生活等多个兴趣领域，8000万兴趣标签，1280万创作者，给你提供丰富而多元的兴趣内容。 希望每一位用户都能在LOFTER发现感兴趣的内容，发掘自己的热爱，并与热爱着的事物一起闪闪发光。 【功能介绍】 LOFTER目前支持图片、文字和短视频等多种内容形态发布，方便你选择擅长的表达方式来展示自己。如果你想获得更多关注，记得在发布文章时打相应标签，可以获得标签内的精准分发;也可以把自己的文章编入合集，感兴趣的用户可以对你的合集进行收藏和分享。 LOFTER市集是一个聚集全网热门衍生周边的创意集市，在这里你可以找到王者荣耀、全职高手、魔道祖师、大侦探皮卡丘等热门IP的周边产品，也能买到网红单品的独家售卖或首发。另外，LOFTER还提供个性化定制服务，你可以在乐乎印品定制自己喜欢的照片书、手机壳、框画等多种产品。 「20万+高热度兴趣标签:快速找到圈内小伙伴」 追剧党、电影发烧友、绘画爱好者、手账狂热…
App details
What you can learn from 网易LOFTER
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 网易LOFTER's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 网易LOFTER runs a light set with one background colour (#DCF4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C444C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.