Sampled from 6 of WiStim - Parcours PMA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCF4F4 bg
#C1D6D6
#04344C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 1 headline, 2 words on average (longest 2).
L'appli pensée pour la PMA WiStim n'est pas une application de suivi des règles. C'est l'outil dédié aux femmes et aux couples engagés dans un parcours de fertilité ou de PMA : FIV, insémination, stimulation ovarienne, préservation de fertilité, essais bébé. Conçue par des médecins spécialistes en fertilité et en reproduction, entourées d'experts reconnus de la PMA, WiStim accompagne aujourd'hui plus de 200 000 utilisatrices et est déployée dans les plus grands centres de fertilité français et internationaux. Un parcours PMA plus serein Comprendre. Tutoriels vidéo détaillés à chaque étape du protocole (ponction, stimulation, transfert…), explications claires des traitements, du vocabulaire médical et des étapes du parcours. Pour décoder ce qui se passe et reprendre la main sur son projet bébé. S'organiser. Calendrier personnalisé des traitements et des rendez-vous, rappels automati…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are WiStim - Parcours PMA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: WiStim - Parcours PMA runs a light set with one background colour (#DCF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04344C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.