Sampled from 6 of RaiPlay's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04041C bg
#27273B
#1C3C6C accent
#FFFFFF text
Film, serie italiane e internazionali, programmi culturali, d’intrattenimento, d’approfondimento, cartoni animati, documentari, sport, opera, teatro, musica e selezioni dalle Teche Rai ma anche formati originali pensati per un pubblico più giovane, tutto disponibile on demand, gratuitamente, quando vuoi e dove vuoi. Inoltre, le dirette dei canali Rai e il servizio di Guida Tv/Replay. Dalla sezione CATALOGO potrai scoprire tutta l’offerta disponibile per tipologie, generi e sottogeneri, scoprire le novità e i contenuti da non perdere. Dalla sezione DIRETTE avrai accesso al live streaming di tutti i canali Rai (Rai 1, Rai 2, Rai 3, Rai 4, Rai 5, Rai Movie, Rai Premium, Rai Gulp, Rai Yoyo, Rai Storia, Rai News24, Rai Sport, Rai Scuola e Rai Radio2), ai contenuti esclusivi in live streaming sui canali RaiPlay e al servizio di Guida Tv/Replay per rivedere on demand i programmi andati in …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are RaiPlay's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: RaiPlay runs a dark set with one background colour (#04041C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C3C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.