Sampled from 5 of FollowMyHealth®'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#047C8C bg
#278E9C
#6CB4BC accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 6.2 words on average (longest 8), 40% speak to "you".
Take control of your health information. The new and improved mobile version of your personal health record, powered by FollowMyHealth®, is easy to use and easy to navigate. From the home screen, you can view your current health summary, reminders and recent account activity—and quickly click to your medical profile and profiles of family members you’re authorized to view. You also get 24/7 access for: • Communicating securely with your care team. • Scheduling appointments. • Viewing test and lab results. • Requesting prescription refills. • Managing your preferred pharmacy for prescription renewals. • Managing connections with healthcare organization to access your health information and interact with providers. • Paying outstanding bills and view your billing history. • Viewing and manage your demographics, contact information, and insurance policies. (Please note: The availabi…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are FollowMyHealth®'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FollowMyHealth® runs a dark set with one background colour (#047C8C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6CB4BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.