Sampled from 6 of 日本経済新聞 紙面ビューアー's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#14344C accent
#111111 text
日本経済新聞 紙面ビューアーアプリとは • 日本経済新聞の朝刊・夕刊、地域経済、各専門紙を紙面イメージそのままで直近30日分読むことができます。 • お気に入りの記事を保存できます。保存した記事はパソコンやスマホ、タブレットでもご覧いただけます。 • キーワードを登録すると、キーワードが含まれている記事がハイライト表示されます。 • 紙面をダウンロードしておけば、地下など電波のつながらない場所でも、記事の閲覧や検索、保存などの基本機能をご利用いただけます。 ※ ご利用には各種紙面が閲覧できる日経IDが必要です。 ※ 紙面をダウンロードする際は、Wi-Fiでのご利用をおすすめします。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are 日本経済新聞 紙面ビューアー's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 日本経済新聞 紙面ビューアー runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #14344C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.