Sampled from 6 of Alibaba.com B2B Trade App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#EC6C1C accent
#111111 text
What is Alibaba.com? Alibaba.com is one of the world’s leading B2B ecommerce marketplaces. Our app allows you to source products from global suppliers, all from the convenience of your mobile device. Purchase with confidence Our Trade Assurance service protects your orders and payments on the platform, letting you purchase securely and conveniently with extended support. Customizable products Meet suppliers with years of customization and order fulfillment experience for sellers on Shopify, Amazon, Walmart, Tiktok Shop, Whatnot, eBay, Shopee, Wish, Etsy, Mercado Libre, Lazada, Temu and more. Easy sourcing Discover millions of ready-to-ship products in every industry category. Tell suppliers what you need and get quotes quickly with Request for Quotation services. Fast shipping Alibaba.com partners with major freight forwarders to provide land, sea, and air shipping solutions with on…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Alibaba.com B2B Trade App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Alibaba.com B2B Trade App runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC6C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.