Screenshot style breakdown
Sampled from 5 of 삼성 스마트 에어컨's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#04449C accent
#111111 text
Screenshots
Icon palette
About this app
■ 삼성 스마트 에어컨 앱은? - 삼성 스마트 에어컨 앱은 삼성 에어컨 제품을 실내외 어디에서든지 컨트롤 할 수 있습니다. - 스마트톡은 음성으로 에어컨을 사용할 수 있는 기능입니다. 스마트 에어컨 앱에서 실내제어로 선택시 에어컨에서 음성안내를 하고, 실외제어로 선택시 스마트폰에서 음성안내를 해줍니다. - 삼성 스마트 에어컨 앱의 화면을 통해 더욱 쉽고 재미있게 삼성 에어컨 제품을 컨트롤 할 수 있습니다. - 삼성 스마트 에어컨 앱은 화면을 통해 에어컨이 설치된 곳을 모니터링 할 수 있습니다.
App details
What you can learn from 삼성 스마트 에어컨
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are 삼성 스마트 에어컨's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 삼성 스마트 에어컨 runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04449C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.