Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of NOW: TV, Movies, Live Sport's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#041C1C bg
#273B3B
#04747C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to NOW, where you can stream Sky Originals, exclusive US shows, must-see HBO series, blockbuster movies and live sport. Simply choose the NOW membership for you and start watching on over 60 compatible devices at home, on the go, or offline. Making your streams come true has never been easier. Have a look at what you get with NOW Memberships… ENTERTAINMENT Sky Originals and exclusive shows like Day of the Jackal and Heated Rivalry. Plus watch the latest seasons of the biggest returning hit series from HBO, like Euphoria and The Last of Us. ENTERTAINMENT & HBO MAX Stream every series from HBO Max Basic with Ads inside your NOW app, like Game of Thrones and The Pitt - alongside all your favourite Sky Originals and exclusive US shows. CINEMA Enjoy more of the latest blockbusters than anywhere else. Stream hundreds of movies for every mood and moment, including new and…
App details
What you can learn from NOW: TV, Movies, Live Sport
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are NOW: TV, Movies, Live Sport's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NOW: TV, Movies, Live Sport runs a dark set with one background colour (#041C1C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04747C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.