Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of 7-Eleven TH's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#94D4F4 accent
#111111 text
Screenshots
Icon palette
About this app
- More convenience with 7Delivery, 7-Eleven at your fingertips. Order via 7App and get fast delivery from your nearest 7-Eleven store. Service hours 06:00–22:00 (may vary by store). Available in selected delivery areas only. - ALL ONLINE provide seamless shopping experiences as the customer can shop anywhere and anytime. All orders can get free shipping when customers select to pick up orders 24 hr. at 7-Eleven stores or deliver to your doorstep with delivery fee. Let's check out our “ALL ONLINE shop” - More value with ALL member! Receive discount coupons worth THB 190 and enjoy year-round exclusive benefits such as birthday rewards, member-only pricing, earn points every time you shop, and use points as cash. - Easily top-up your TrueMove H packages and VAS package for prepaid phone number conveniently at anywhere and anytime. - Payment service via “TrueMoney Wallet” on 7App.…
App details
What you can learn from 7-Eleven TH
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are 7-Eleven TH's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 7-Eleven TH runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #94D4F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.