Screenshot style breakdown
Sampled from 4 of Zurich México: Seguro médico's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#94D4EC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
La aplicación constituye un canal de servicio al cliente para agentes y asegurados de pólizas de Vida Grupo, Gastos Médicos Mayores y Accidentes Personales Colectivo de Zurich Vida México a través del uso de dispositivos móviles. Agente podrá: • Consultar información de pólizas y recibos • Consultar estados de cuenta de comisiones • Acceder a nuestros proveedores de red • Utilizar la Geolocalización de proveedores • Consultar planes y hospitales por categoría para pólizas de Gastos Médicos Mayores Asegurado podrá: • Consultar información de certificados propios • Consultar el detalle de coberturas de póliza • Visualizar credencial de Gastos Médicos Mayores • Descargar y compartir condiciones generales • Consultar estatus de siniestros • Calcular el índice de masa corporal (IMC) • Consultar catálogo de hospitales a los cuales tiene acceso • Configurar recordatorios para tratamiento…
App details
What you can learn from Zurich México: Seguro médico
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Zurich México: Seguro médico's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zurich México: Seguro médico runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #94D4EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.