Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of 1-800 Contacts's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCF4FC bg
#C1D6DD
#040CB4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The 1-800 Contacts app is for people who want to check “renew my contact lens prescription” and “order contacts” off their list quickly! We see you. We’re here for you. Let’s do this. - Access the largest in-stock inventory of contact lenses anywhere. If your doctor prescribed it, we carry it (and sell it for less). - Simple ordering: scan your contact lens box or search for your brand - Get your contacts fast with next business-day shipping - Expired contact lens prescription? Renew it with our 10-minute in-app vision exam, ExpressExam. - Save even more with your vision insurance benefits. Look up your benefits and apply them at checkout. We carry the exact contact lenses your doctor prescribes, such as Acuvue Oasys, Biofinity, AirOptix, Precision1, but make it easier, faster, and cheaper to get them. Plus, if you just need to renew your existing contact lens prescription, you ca…
App details
What you can learn from 1-800 Contacts
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are 1-800 Contacts's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 1-800 Contacts runs a light set with one background colour (#DCF4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #040CB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.