Sampled from 4 of Earthmate's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#CC2C14 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Pair your inReach® satellite communication device with the Earthmate® app to get all the features you need to send and receive text messages, navigate and stay connected during your outdoor adventures. It’s perfect for planning, tracking and sharing your trip anywhere around the globe. This Garmin application lets you access¹: • Unlimited topographic maps that you can cache on your device and store for offline use, including topographic maps and quad sheets • Aerial imagery • Hybrid maps • Waypoints and route navigation • Tracking and location sharing • High-detail GPS trip logging • Unlimited cloud storage of routes, waypoints and tracks • Online trip planning • Control and access all the features of your inReach device from the app: send 2-way custom or preset text and email messages, trigger an SOS from anywhere in the world, track your location and more By pairing your mobile de…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Earthmate's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Earthmate runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC2C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.