Sampled from 5 of Sun.Star E-paper's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#143C94 accent
#111111 text
Sun.Star Read the Sun.Star newspaper in its original format. Sun.Star E-paper allows you to subscribe to two subscriptions: SunStar Cebu - 1 month or SuperBalita Cebu - 1 month • The cost of each subscription is $5.99 per month • Payment will be charged to iTunes Account at confirmation of purchase • Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period • Your account will be charged for renewal within 24-hours prior to the end of the current period • You may manage your subscriptions and auto-renewal may be turned off by going to the your Account Settings after purchase • No cancellation of the current subscription is allowed during active subscription period • http://sunstar.newspaperdirect.com/epaper/iphone/homepage.aspx#_terms • http://sunstar.newspaperdirect.com/epaper/iphone/homepage.aspx#_privac…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Sun.Star E-paper's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sun.Star E-paper runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #143C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.