Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Costco's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#045CAC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
It's easy to save time and money while on the go, with the Costco Mobile App! We've improved our mobile app, to make it easier for members to access the incredible values found only at Costco. DIGITAL MEMBERSHIP CARD: Access your membership card from the home page of the app. Use your membership card to enter the warehouse and at checkout. SHOP: Browse Costco.com’s unique and expanded selection, which offers thousands of items not found at your local warehouse. Enjoy having items delivered straight to your door! SAVINGS: Conveniently receive the latest Warehouse Savings right on your own device. GAS PRICES: Just tap the locator pin on the map to view current gas prices. PHOTOS: Order metal prints, acrylic prints or photo mugs directly from the app. Have them delivered to your door or pick them up at select Costco locations. SPECIAL EVENTS: View the Special Events happening at …
App details
What you can learn from Costco
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Costco's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Costco runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #045CAC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.