Screenshot style breakdown
Sampled from 3 of GeoCaches's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#8CD4F4 bg
#7BBAD6
#ACDC8C accent
#111111 text
Screenshots
Icon palette
About this app
Simple application for geocachers. - supports geocaching.com, geocaching.su, opencaching- .pl .de, .us, .nl, .org.uk - Local data storage. Allows viewing of geocaches in offline mode. - Asynchronous data loading. You can use application (view map, etc) while waiting for the data downloading. We recommend fast (WiFi or 3g) connection for loading geocaches. Non-premium members of geocaching.com are limited to download max. 3 full geocache info per day - this is limitation of API license agreement with Groundspeak. If you have account on one of Opencaching sites - please turn on Opencaching API in Settings of your device (Settings->GeoCaches->Opencching.XX API) Please note: Limit 3 geocaches/day from geocaching.com is result of license agreement with Groundspeak - to remove this limitation you may buy 'premium' account on their's web-site. Making donation DOES NOT removes this limit.
App details
What you can learn from GeoCaches
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are GeoCaches's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: GeoCaches runs a light set where the background shifts from screenshot to screenshot (first shot #8CD4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #ACDC8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.